How an Ad Campaign Created the Diamond Engagement Ring

How an Ad Campaign Created the Diamond Engagement Ring

When you look at the 1930s, few Americans proposed with all the stone that is precious. Then every thing changed.

I gave a lot of thought to how I was going to do it when I decided to propose to the woman who is now my wife. But i did not think much in what I became likely to take action with. Not just did an engagement ring appear the logical—nay, the inevitable—choice, but I experienced simply the diamond that is very. My grandfather had scrounged up sufficient money to obtain a band for my grandmother within the early 1950s, plus the rock had passed away in my experience when he passed on. We reset the diamond in an even more band that is modern got the ring appraised, and slipped it back at my fiancee’s hand.

It absolutely was a stunning moment—a gesture of love and commitment spanning generations. Also it had been additionally just what De Beers Consolidated Mines, Ltd. Desired. I became a century-old advertising campaign, actualized. And I also’m not even close to alone; three-quarters of American brides wear a diamond gemstone, which now costs on average $4,000. Continue reading “How an Ad Campaign Created the Diamond Engagement Ring”